Online Smartphone and Tablet Games Market by Game Type (Massively Multi-Layer Online Games, Casual, Social, and Others) and by Operating Systems (iOS, Android, and Windows) - Global Opportunity Analysis and Industry Forecast, 2017-2023

  • Report Number: 3201
  • Publish Date: 22-May-2018

Reports Overview

Online smartphone and tablet games is a platform offered by the service providers that enables one or more players to participate in the game through smartphone or tablet. Online games are available through all kinds of operating systems. Further, increase in network connectivity and the new innovation such as virtual reality in the game or play industry drive the market.

The online smartphone and tablet games market are expected to register substantial growth in the near future, attributed to an increased free-to-play (F2P) business model, game as a service, cloud gaming, and rise in demand of e-sports, which is a multiplayer real-world physical sports event sponsored by the firm including Redbull and Coke. Other factors that drive the online smartphone and tablet game market are increase in internet penetration, rise in a number of smartphones and tablets, and availability of better gaming infrastructure. However, factors such as a high investment for game development, increase in cyber-crime, and the psychological impact on human behavior restrain the growth of the market.

The report segments the online smartphone and tablet game market on the basis of game type, operating systems, and geography. On the basis of game type, tit is classified into massively multi-player online (MMO) games, social, casual, and others. According to the operating systems, the market is categorized into the iOS, Android, and Windows. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Comprehensive competitive analysis and profiles of major market players such as Activision Blizzard Inc., Gameloft SA, Glu Mobile, Inc., Kabam, Inc., Rovio Entertainment Ltd., Supercell Oy, Zynga Inc., CyberAgent, Inc., Walt Disney, and Gamevil is also provided in this report.

Key Benefits

  • This report provides an extensive analysis of the current and emerging market trends and dynamics in the global online smartphone and tablet game market.
  • In-depth analysis is conducted by constructing market estimations for the key market segments between 2016 and 2023.
  • This study evaluating competitive landscape and value chain is taken into account to understand the competitive environment across the geographies.
  • This report entails the detailed quantitative analysis of the current market and estimations through 2016-2023, which assists in identifying the prevailing market opportunities.

Online Smartphone And Tablet Games Market Key Segments:

By Game type

  • Massively multi-layer online (MMO) games
  • Casual
  • Social
  • Others

By Operating Systems

  • iOS
  • Android
  • Windows

By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • France
    • Germany
    • Spain
    • Others
  • Asia-Pacific
    • India
    • China
    • Singapore
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa

Table Of Content

Chapter: 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY

1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools & models

Chapter: 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

Chapter: 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top investment pockets
3.2.2. Top winning strategies

3.3. MARKET SHARE ANALYSIS, 2016
3.4. PORTER’S FIVE FORCES ANALYSIS

3.4.1. MARKET DYNAMICS
3.4.2. Drivers
3.4.3. Restraints
3.4.4. Opportunities

Chapter: 4 GLOBAL ONLINE SMARTPHONE AND TABLET GAME MARKET, BY GAME TYPE

4.1. OVERVIEW

4.1.1. Market size and forecast

4.2. MASSILVELY MULTI-LAYER ONLINE (MMO) GAMES

4.2.1. Key market trends
4.2.2. Growth factors and opportunities
4.2.3. Market size and forecast

4.3. CASUAL

4.3.1. Key market trends
4.3.2. Growth factors and opportunities
4.3.3. Market size and forecast

4.4. SOCIAL

4.4.1. Key market trends
4.4.2. Growth factors and opportunities
4.4.3. Market size and forecast

4.5. OTHERS

4.5.1. Key market trends
4.5.2. Growth factors and opportunities
4.5.3. Market size and forecast

Chapter: 5 GLOBAL ONLINE SMARTPHONE AND TABLET GAME MARKET, BY OPERATING SYSTEM

5.1. OVERVIEW

5.1.1. Market size and forecast

5.2. IOS

5.2.1. Market size and forecast

5.3. ANDROID

5.3.1. Market size and forecast

5.4. WINDOWS

5.4.1. Market size and forecast

Chapter: 6 ONLINE SMARTPHONE AND TABLET GAME MARKET, BY GEOGRAPHY

6.1. OVERVIEW
6.2. NORTH AMERICA

6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast, by country

6.2.3.1. U.S. market size and forecast
6.2.3.2. Canada market size and forecast
6.2.3.3. Mexico market size and forecast

6.2.4. North America  online smartphone and tablet game market by game type
6.2.5. North America online smartphone and tablet game market by operating systems

6.3. EUROPE

6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast, by country

6.3.3.1. UK market size and forecast
6.3.3.2. France market size and forecast
6.3.3.3. Germany market size and forecast
6.3.3.4. Spain market size and forecast
6.3.3.5. Rest of Europe market size and forecast

6.3.4. Europe online smartphone and tablet game market by game type
6.3.5. Europe online smartphone and tablet game market by operating systems

6.4. ASIA-PACIFIC

6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast, by country

6.4.3.1. India market size and forecast
6.4.3.2. China market size and forecast
6.4.3.3. Singapore market size and forecast
6.4.3.4. Australia market size and forecast
6.4.3.5. Rest of Asia-Pacific market size and forecast

6.4.4. Asia-Pacific online smartphone and tablet game market by game type
6.4.5. Asia-Pacific online smartphone and tablet game market by operating systems

6.5. LAMEA

6.5.1. Key market trends
6.5.2. Key growth factors and opportunities
6.5.3. Market size and forecast, by region

6.5.3.1. Latin America market size and forecast
6.5.3.2. Middle East market size and forecast
6.5.3.3. Africa market size and forecast

6.5.4. LAMEA online smartphone and tablet game market by game type
6.5.5. LAMEA online smartphone and tablet game market by operating systems

Chapter: 7 COMPANY PROFILES

7.1. ACTIVISION BLIZZARD, INC.

7.1.1. Operating business segments
7.1.2. Business performance
7.1.3. Key strategic moves and developments

7.2. GAMELOFT SA

7.2.1. Operating business segments
7.2.2. Business performance
7.2.3. Key strategic moves and developments

7.3. GLU MOBILE, INC.

7.3.1. Operating business segments
7.3.2. Business performance
7.3.3. Key strategic moves and developments

7.4. KABAM INC.

7.4.1. Operating business segments
7.4.2. Business performance
7.4.3. Key strategic moves and developments

7.5. ROVIO ENTERTAINMENT LTD

7.5.1. Operating business segments
7.5.2. Business performance
7.5.3. Key strategic moves and developments

7.6. SUPERCELL OY

7.6.1. Operating business segments
7.6.2. Business performance
7.6.3. Key strategic moves and developments

7.7. ZYNGA, INC.

7.7.1. Operating business segments
7.7.2. Business performance
7.7.3. Key strategic moves and developments

7.8. CYBERAGENT INC.

7.8.1. Operating business segments
7.8.2. Business performance
7.8.3. Key strategic moves and developments

7.9. WALT DISNEY

7.9.1. Operating business segments
7.9.2. Business performance
7.9.3. Key strategic moves and developments

7.10. GAMEVIL

7.10.1. Operating business segments
7.10.2. Business performance
7.10.3. Key strategic moves and developments

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